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How to Write YouTube Titles That Get Clicks
Your video title is one of the two most important factors (along with your thumbnail) that determine whether someone clicks on your video. A great title can dramatically increase your click-through rate and help your video reach a wider audience.
What Makes a Great YouTube Title
The best YouTube titles create curiosity, communicate clear value, and include your target keyword. They make the viewer feel like they need to watch to find out more, without resorting to misleading clickbait that hurts your channel in the long run.
Title Writing Best Practices
- Keep your title between 60-70 characters so it doesn't get cut off
- Place your main keyword near the beginning of the title
- Use numbers — titles with numbers often get more clicks
- Add power words like "ultimate," "proven," or "simple"
- Make a clear promise about what the viewer will learn or gain
- Avoid ALL CAPS and excessive punctuation
Match Your Title to Your Thumbnail
Your title and thumbnail should work together as a team. The thumbnail catches the eye and the title provides context. Together they should create an irresistible reason to click. Avoid repeating the exact same text in both — instead, let them complement each other.